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Job Role : Marketing Executive

Job Type : Permanent

Location : Godalming

Salary : £25,000 to £30,000

Reference : P 11183

Job Specification

Well established and highly profitable, our Client supplies businesses throughout the UK, USA, Europe and across the globe and offers a unique combination of products, stock availability, application and technical support (in the field if required) along with market-leading customer service to meet their customer equipment/solution needs.  
The role itself is a diverse, all round Marketing role which covers all aspects of the field including Social Media.  
Key responsibilities of this role include;  
    • Strategy - Developing creative and tactical marketing strategies for three different channels. For each channel you will be expected to deliver innovative and cost-effective promotional campaigns that deliver strong ROI and engagement with the target customer;  
    • Budget – Managing and working within the annual marketing budget;  
    • Website and blog – ensuring online content is created, products are updated and devise a strategy to drive online traffic to increase e-commerce sales;  
    • Email Marketing – Design, develop and implement automated email marketing campaigns to drive sales and increase product enquiries;  
    • Events management – organise and project manage our clients presence at UK & International Trade shows and exhibitions;  
    • Brochures and Catalogues – Managing design, print and updating our marketing materials;  
    • Building a social media strategy – Facebook, Twitter and LinkedIn;  
    • Managing relationships with external agencies, suppliers and customers;   
    • Evaluating customer research, market conditions and competitor data;  
    • Improving our customer journey at every point of contact.   
    For this role you will ideally have;  
    A formal qualification in Marketing  
    An interest in marketing a range of technical products  
    Experience of strategic and tactical marketing and managing budgets  
    Experience with Wordpress and Magento  
    Excellent design experience (Illustrator, Indesign, Adobe Creative Suit)  
    Strong analytical skills including use of Excel, Data Packages  
    An understanding of web analytics including Google Analytics  
    Be prepared to travel when needed to Trade shows etc  
    Excellent written and verbal communication skills

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